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Cookies serve various purposes, such as enabling efficient navigation between pages, remembering user preferences, generating statistical analyses and displaying advertisements. Depending on the purpose, a distinction can be made between:
a) Technical cookies, which are necessary for the operation of the Platform or the provision of a requested service; without them, the website would not work, and they do not require your consent. In this case, the legal basis is necessity and proportionality.
b) Profiling cookies, i.e. all other cookies, which will only be installed with your consent, some in the form of an objection or an ‘opt-out’ option (legal basis pursuant to Article 6 of the Data Protection Act, DPA). Profiling cookies can be further divided into:
◦ Functional cookies, which improve browsing without being essential for the operation of the Platform (e.g. to store language preferences). If you do not enable these cookies, some features of the Platform may not be available.
◦ Analytical cookies, which are used to collect information and generate statistical reports on how users use the web pages. If you do not accept these cookies, Aurea Svizzera's ability to carry out statistical analyses on the Platform’s functions will be reduced. However, we would like to inform you that analytical cookies, if configured to collect anonymous data but not to carry out any further data processing, can be considered equivalent to ‘technical’ cookies and can be installed without your consent.
◦ Marketing cookies, which enable the display of personalised advertisements and the collection of information about your online behaviour, in order to personalise the aforementioned advertisements. These cookies may affect the content and messages you see on other websites. If you do not accept the use of these cookies, you will not see relevant ads.
Cookies may be set directly by the website owner, in which case they are called ‘first-party cookies’. ‘Third-party cookies’ are cookies from a domain other than that of the website you are visiting.
Depending on how long a cookie remains on your device, cookies can be session cookies or persistent cookies. A session cookie is a cookie that expires at the end of the browser session (usually when you exit the browser). Cookies that can be stored for longer periods are called ‘persistent cookies’. Web beacons, pixels, JavaScript and other tracking technologies also use cookies, invisible images or codes to collect information about a visitor's session in a similar way to cookies.
For the purposes of this Privacy Policy, the term ‘cookies’ refers to both cookies and similar technologies.
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